What is Content Writing? Content Writing Tips for Beginners



March 31, 2020

Content Writing for Beginners

When it comes to Content Writing for beginners, it is crucial to understand the basics. Once you build a strong foundation, you can write several amazing and mind-boggling pieces of content. Let’s start with understanding the basic terms.

What is Content?

Content is a way of expression through various means like writing, video, or speech. Content is directed towards an audience.

What is Content Writing?

In simple words, content writing is collating pieces of information or opinions for which you conduct research on a particular topic, and put together for a specific audience. Content writing is one of the best online tools to promote or sell products.

Writing Content that makes an impact

Here are some content writing tips for beginners.

Research is important, and the basis of content writing for both beginners and professional writers. You need to know your audience, their likes, and dislikes, what they prefer reading, etc. Research is your guiding light if you want to know how to generate content ideas

Captivating title
Your headline is the first thing to be read. It needs to be captivating for the audience to continue reading. The title has three purposes. It grabs the attention of the reader, provides an accurate summary of the content, and helps Google generate a high search rank. For this to work, you need to insert your focus keyword into the title.

Content that’s easy to read
Writing reader-friendly content is important not only for your readers but also for Google to scan and understand. Instead of four to five sentences, divide your content into shorter paragraphs of one to two sentences. Write your sub-heading in bold, to help the reader understand and find the topic that interests them.

Focus on your content, not keywords
You need to create rich content for your readers. It will not only help you build a bigger audience, but also retain the existing one. Keyword stuffing could get your content penalized. Use focus keywords no more than three or four times, and secondary keywords once or twice. This should be more than enough.

Once you complete writing you need to proofread it. Editing your content is as important as writing it. It would be great to have another person check your work for mistakes. Grammarly is a great tool that can help you with your writing.

Practice makes perfect
You will get good at content writing as you keep practicing and writing more. You can try using the Hemmingway app to help you make your writing short and easy to understand.

Use these tips as you start your journey as a content writer. We wish you all the best! 

Check out our academy for more content writing and other free courses.

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