The digital marketing field is far from being where it started off. Traditional digital marketers worked principally on brand awareness and customer acquisition. Growth hackers go beyond and acquire a wide range of strategies to promote marketing, sales, and growth – at a lightning speed. Being essentially tech-savvy and data-driven along with creative, growth hacking digital marketers are essentially the new-and-improved versions of their traditional counterparts.
In one of our earlier blog posts, we spoke about what growth hacking is and one can use it to power a business. As a digital marketing agency with a growth hacking ethos, we believe growth hacking is the digital marketing way forward. So, we decided to round up some of the best growth hacking reads for any digital marketer or digital marketing agency just starting out:
Here are 5 reads to get you started:
1) Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising, by Ryan Holiday
2) Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal, by Geoffrey Colon
3) The Growth Hacker’s Guide to the Galaxy: 100 Proven Growth Hacks for the Digital Marketer, by Mark Hayes
4) Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success, by Sean Ellis and Morgan Brown
5) Gram Hacks: Essential Growth Hacking For Instagram, by Len Gordon
Have you read any of these great books? We would love to know what you think about them. If you’re looking for a company to help you We are the only digital marketing agency in Goa that embraces and leverages the power of growth hacking.