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Interactive content

Content writing is being used as a marketing strategy by more and more businesses. Hence, the market is getting saturated. Due to this, there is a huge struggle to write diverse and engaging contentInteractive content is one of the most effective ways to achieve unique content. Let’s get down to the basics:

What is Interactive Content?

Interactive content is more than just reading, listening or watching. It gets the reader to interact as it requires active participation. This type of content is great because it apprehends the readers’ imagination making them want to interact. To get the reader to interact, you need to create good content and a subject that would make the audience participate.

Tools to create interactive content

Here are some of the best tools that will help you create engaging content on your website.


SnapApp helps to create various interactive content. It is a content marketing platform that allows you to create interactive infographics, videos, contests, quizzes and many other types of content.


If you are looking to create an online quiz, Qzzr is the platform for you. It is a tool to help you create online quizzes. They also help with lead generation by redirecting the audience to a targetted offer after they have completed the quiz. You can also get the emails or set calls to action if you wish to generate more leads to boost your business. makes your guide fun to read. All you have to do is add embedded files to the guide that you’ve created. You can add embedded video, images and a lot more to make your guide interactive. This platform is good because it allows your audience to interact with each other, ask questions and leave feedback.


If you want to make your content more interactive using stories, MapMe is your go-to platform. MapMe uses maps, videos, images and words to help you tell better stories. You can take your visitors on a fun journey by creating an interactive 3D map using images and videos. You can take it a step further by adding your visitor’s location to the map to make them more interactive and involved in the process.

Have you used any content that’s engaging and interactive, and experienced its benefits on your website? If not then, what are you waiting for? Give the above-mentioned tools a try and witness how it helps you get more business.

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Frequently Asked Questions about Blogs in Business

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What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.