Creo Talk – Marketing Channel Segmentation Using the PESO Model
![peso](https://creometric.com/wp-content/uploads/2020/10/Blog-Banner-9.10.2020-1024x498.jpg)
PESO stands for – Paid, Earned, Shared, and Owned. It is a marketing model that allows marketers to segment their marketing channels at a brand’s disposal. Now, just because the PESO model is considered a stellar marketing strategy, I have my reservations about it. This is because the PESO Model fails to address a bagful […]