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Moment Marketing: The Right Ad At The Right Time

‘Moment marketing’ seems to be the new buzzword among the marketing sector with brands all over leveraging every opportunity to associate with trending moments by cashing in on memorable moments. 

According to Brand Equity, moment marketing refers to the brand’s ability to take advantage of real-time events to deliver spontaneous, and relevant as well as fight for consumer eyeballs. For instance, when cricketer Yuvraj Singh announced his retirement, several huge brands shared creatives thanking him for his contribution to the world of cricket. Such opportunities help brands build moments with their consumers that will last long after the campaign is over, thus associating that moment forever with the brand.

The rise of moment marketing

Even though recent events like the Chandrayaan-2 lunar mission, the #RahulBoseMoment and the release of the second season of the popular Netflix series Sacred Games have given rise to a flurry of brand campaigns around them, Amul is credited to introducing India to moment marketing since 1966 and till date garners a massive amount of brand love through its topical posts.

Do any of these momentary viral campaigns have any potential of actual brand impact?

In today’s age, grabbing people’s attention is getting harder and, not to mention, an expensive proposition for brands. All their promotions and stories shared across various platforms is leading to increased clutter which leads to consumers turning a blind eye to hard-selling brand communication. This has led to a surging interest in moment marketing, which helps brands cut through the clutter and offers a more effective way to focus marketing spends, connect with the existing audience as well as engage untapped consumers. These interventions also communicate to the consumer that the brand cares about the same topics that the consumer cares about, thereby building exponential empathy and relevance.

Click here to read on about how moment marketing plays the role of a game-changer for brands, marketers and customers.

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Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.