Over the last few years, the interest in blog writing has increased drastically. More and more companies as well as digital marketing agencies are realising the potential that blog writing has with regards to content and inbound marketing. What used to be a personal activity where one was concerned with how to write a blog about yourself, or how to earn from your blogs, has become an exercise in product and service promotion.
Whether you’re looking to use blog writing as a way to educate and promote a product, service, or client, or you’re still wondering how to write a blog about yourself, here are 7 types of blogs that you can choose from.
1. Personal POVs or Point of View posts
Some people have very stong opinions about social issues. Some people on the other hand are influenced by another person’s stand if they’re able to make a good point. Whatever the case may be, blogging started as a deeply personal medium of communication, and the POV post proves that blogging still is. If you have a personal opinion that you’d like to share, posting your point of view on various topics or issues is a great starting point for a blog.
2. ‘How to’ tutorials
If you’re an expert in a particular field, or maybe you’re an enthusiast or hobbyist, you can share your experience and expertise by writing ‘how-to’ instructional blogs. This is a great format if you’re looking at how to write a blog about yourself, because the internet has become the primary source for instructional content, especially in this DIY world. So whether it’s how to build a guitar from scratch, or how to make Dalgona coffee, go ahead and share your expertise.
3. Online reviews
If you’re looking at how to earn from your blogs, then affiliate marketing is the way to go. No matter how much a company tries to advertise a product, today, people in the consideration phase of the sales process are more likely to believe someone’s first hand experience. This forms the basis of online reviews where you share your personal experience with products or services that you have used in order to help others make a decision. Plugins like the Author H Review plugin can help make your reviews stand out and look more professional.
4. Resource posts
People rely on the internet more and more everyday for all kinds of information. Sometimes, while learning about a particular topic, we find ourselves in a rabbit hole, clicking from one link to the next as we go deeper into the topic. Resource posts can help avid readers like this, by collating various links to multiple resources pertaining to a particular topic, in one post. This helps a reader find the majority of what they want in one place. Also, if you’re wondering how to earn from your blogs, then resource posts are a great way of earning from backlinks to reputable resources.
5. Question and answer posts
These types of posts are becoming quite popular, even though they may not be necessarily in line with how to write a blog about yourself. If you’re an SME (Subject Matter Expert) in a particular area, you’ll probably be familiar with the most asked questions in that field. Chances are you get asked those questions all the time, so compiling them into a post is a great way to share information that is also easy to read.
6. Blog interviews
This can be a really fun type of blog to write, especially if you have a sense of humour. People love reading about others, partly the reason why magazines are still so popular. If you know of any interesting people in your area, conducting interviews with them and sharing it as a blog makes for an interesting read. It could be a local entrepreneur, a rising star on the college football team, or even the oldest woman in your neighbourhood, interesting people tell interesting stories. And if these stories are particularly interesting, it might be another addition to how to earn from your blogs, if you’re able to get these stories sponsored.
7. Storytelling posts
Information and news aside, at the end of the day, sometimes all a person really wants is to escape. It could be into a good book, or a movie, and that’s where your blog writing skills can come in. Based on your own personal experiences, you could offer motivational or self-help tips and encouragement through your posts. These types of blogs form a solid base when considering how to write a blog about yourself. People relate to honesty and good storytelling, so go ahead, dig deep, and share!
Did you find the right type of post to kickstart a blog about yourself? If you did, let us know what it was in the comments below.