As a digital marketer or a digital marketing agency, with the new year 2020 having just begun, you are probably wondering about the latest marketing trends you will have to pay attention to, and you are right in doing so. The thing about the digital marketing field is that the landscape is perpetually changing, and as a digital marketer you must either evolve or perish. Keeping oneself constantly updated and integrating the latest customer behavioural patterns into your advance-strategy planning is key to ensuring your business scales desired heights. As digital marketers ourselves, we have decided to round up a few of the hottest trends that the online marketing world is looking forward to this year.
It is but intuitive to know that personalising relationships with customers is crucial to building and sustaining a loyal customer base and conversation is key. Conversation, moreover, can also be the foundation of creating new ones. With Artificial Intelligence’s increasing prevalence today, conversation independent of human effort (and increasingly personalised ones at it) has never been easier. In fact, surveys tell us that chatbots are going to enable 85% of customer service by the end of 2020
Speaking of AI and it’s ever-pervasive nature, how many of the Internet users today do you think still depend on traditional text search? With the rising dependence on Voice Assistants like Alexa or Google Assistant, voice search is today increasingly popular today. In fact, recent stats will tell you that 50% of all searches will be voice searches by 2020, which means that your SEO strategy will have to be made more voice search-friendly.
Creating engaging content is getting increasingly challenging for marketers with the exponential proliferation of online content irrespective of the platform. In order to get and retain a user’s attention, it’s primordial to create and publish unique content that not only stands out but also encourages interaction if one is to retain a user’s otherwise fleeting attention. Think 360° videos, polls & surveys, quizzes… the possibilities are endless, really.
In one of our earlier blogs, we spoke of the traction video marketing has been gaining lately with the production of video-content becoming increasingly affordable as well as accessible. And this is a trend that’s going to be around for at least the next 5 to 10 years. Whether you’re talking about increasing your reach or engagement, building trust, or becoming more SEO-friendly, video marketing is an indispensable part of that strategy.
Read our blog 6 Reasons Why Your Company Needs to Invest in Video Marketing to know more.
Micro (even, nano) Influencers.
Influencer marketing is not a new concept to digital marketers. But as with any marketing trend, over-popularity can decrease effectiveness. So, is influencer marketing going to be dead in the next year? Of course not, but your 21st-century word-of-mouth marketing strategy is going to have to evolve with the times. It’s the micro and nano-influencers that are now going to be the way forward. It’s not only the decreased cost of such an approach but also the efficiency of working with these smaller-sized influencers. Think about it, the smaller the number of followers, the more niche that targeted audience is likely to be, and the higher the chance the influencer in question has a more meaningful relationship (and, therefore, higher impact) with his follower-base.
The year has only just begun. So, if you haven’t yet incorporated these trends into your digital marketing strategy, it’s still not too late to do so. If you liked our tips or have something to share with us, we’d love to hear from you in the comments below.
Stay tuned to our blogs for more digital marketing tips.