Curious about blog writing? Here’s a quick guide to the basics



April 16, 2020

blog writing

Writing a blog is useful for promoting and growing brand awareness. Blog writing is crucial when it comes to retaining customers. Blogs also help with lead generation and sales. To be good at writing blogs you need to have a strong understanding of the basics. So let’s get started:


Knowing and understanding your target audience is pivotal when it comes to planning your blog. It pushes you in the right direction while planning your blog. Planning includes outlining, research and checking your facts. 

When you make an outline you prepare a blueprint on which you will build your blog. It keeps you focused and on the right track. Once you have your outline mapped out, you know exactly what you need to research.

Another important part of planning is checking your source. The easiest way to lose your audience is by providing them with information that’s not from a reliable source. It destroys the credibility of your content.


The headline serves three purposes:

  1. It draws your readers’ attention
  2. It helps with SEO
  3. Your headline is the first thing to be read

A headline needs to be captivating for the audience to continue reading. 

The title also has three purposes:

  1. It grabs the attention of the reader
  2. It provides an accurate summary of the content
  3. It helps Google generate a high search rank.

For this to work, you need to insert your focus keyword into the title. 

Use images in your blogs, especially when you’re writing on a dull topic. Adding funny or humorous images makes your blog lively.


Editing is as important as writing the article. You can use a duplicate content checker tool to check for plagiarism. You can use online tools like Grammarly to check spellings, punctuations and sentence construction. 

The more time you spend on editing adds more quality to your blog. Having someone else read your blog will help with improving your blog.

You will get good at writing blogs as you keep practising and writing more. You can try using the Hemmingway app to help you make your writing short and easy to understand.

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