The short answer? Yes. Although if you’re reading this, you’d probably want to know why – and that’s perfectly acceptable. The arguments for and against small businesses finding value in investing in Digital Marketing Agencies have been trending for over half a decade now. While there are some that see it as a no-brainer, there are many who need to be convinced, especially if they are comfortable with traditional offline methods of marketing and advertising. Here at CreoMetric, we work with varying sizes of businesses, and truth be told, they all have the same goal – and that’s to stand out in a crowded market place. So if you’re a small business considering whether or not you should invest in a Digital Marketing Agency, let us tell you why you should.
The first thought that comes to most people’s minds is that Digital Marketing Agencies are better suited to big brands because they can afford it. But here’s a reality check. A lot of those ‘big companies’ were small companies at some point – and it doesn’t take Jeff Bezos to tell you that it was probably Digital Marketing that got them where they are. While traditional advertising and marketing is confined to newspaper ads and probably spots on a local TV or radio station, with the internet, there is a much larger world of marketing opportunity – and a lot of it is free. For less than the price of a newspaper ad, you can run targeted advertising on Facebook or Instagram. And while you can probably do a lot of this yourself, Digital Marketing agencies are better suited because they are constantly updated with regards to changing market trends. Plus by coming up with tailored strategies, you will realise that the cost-per-lead is much cheaper than any other traditional method of marketing, with a higher return on investment.
Remember how we talked about the big brands being small at some point? Well, the only way to grow is to know your customer well enough to give them exactly what they want and to keep them coming back for more. Digital Marketing Agencies spend a lot of time, time that you probably don’t have, poring over valuable data and trying to understand your customers. This could be website stats, social media engagements and interactions, customer reviews, etc. so that it can be used to build targeted advertising strategies. Traditional advertising could never give you this level of information. By analysing these various sources of data, a Digital Marketing Agency can then help your brand stand out in a crowded marketplace by considering current trends, market movements, and most importantly, consumer demand.
This really doesn’t need to be said, but we’re going to say it anyway. If any business, big or small, needs to succeed, they need to have an online presence. Let’s face it, traditional marketing avenues are nearly obsolete. The current generation is reading newspapers less, switching to OTT platforms like Netflix for entertainment, and getting their music kicks from Spotify. This means that even if you did try traditional advertising, you’re bound to reach the smallest of percentages. This is where the Digital Marketing Agency shines because they are constantly on top of every online trend, movement, and opportunity. By working with an agency that understands your brand, you are in a position to analyse not just your company, but your competition as well, and play on a level field.
These are just a few arguments in favour of choosing a Digital Marketing Agency to handle your online digital and social media marketing. If you’re a small business looking to make a dent in the online market place, then get in touch with us and let’s see how we can work together to grow your brand and build your presence online.