In the world of digital marketing, perhaps one of the biggest chicken-and-egg debates is that of content versus design. So what does comes first, design or content? Here’s our take on this battle for precedence! 

Those in favour of the design-first approach would argue that planning design before content helps streamline writing through constraints. Could this be a smart strategy to combat the much-feared ‘white blank page’? 

While the argument could hold some weight, the question that begs to follow, as A List Apart founder Jeffrey Zeldman points out, is; 

“What is design without content, if not just decoration?” 

While visually appealing design can get a user’s attention, there’s no argument that it’s good content that retains it. If you’re trying to reach and connect with your audience online, your priority focus should definitely be purpose. Answering the crucial questions “What are your customers looking for?” and “How do you meet those needs?” would require planning content. 

Does that simply mean content before design then? 

Well as it turns out, the answer to the much-debated question isn’t that simple, and this is simply because the dynamic shared by content and design is far more complex than just a linear relationship.

Content, to begin with, does not just constitute words that simply replace meaningless Lorem Ipsum placement text. Content constitutes a wide range of media including text, audio, video, and graphics that, together with clever design, works to tell a company’s story–and as we know, great storytelling is key to a company’s success. 

One of the most powerful means to great strategic storytelling is that of a collaborative approach to content and design, for each plays an indispensable and mutually non-exclusive role in the conversation with the audience. And when content and design work together, the outcome is powerful. How? 

Well to begin with, when an end result is decided upon by both designers and writers, it brings much more efficiency to the entire design process. Planning the smallest details at the beginning ensures the design process runs smoothly and a lot of time is saved–a hack that can prove essential to being ahead in the game! 

Secondly, while writers may write good copy, collaboration can transform it into great content with the right design that emphasises essential ideas and optimises readability, thus assuring the writers’ efforts maximum worth. 

The greatest advantage of ending this battle for precedence between content and design though is perhaps the fact that by encouraging a collaborative design-and-content approach, a digital marketing agency can ensure a smart, seamless flow between the various complementary elements of content being generated. What this succeeds at giving a company’s online audience, is a comprehensive, consistent and powerful image of their brand. 

At Creometric, we recognise this highly intertwined nature of content and design. Our team of writers and designers, accordingly, work in tandem to ideate, strategise and create perfectly-balanced and flawlessly aligned design and content that promises to have a strong impact on a client’s company brand image and identity. 

If you are a company looking to take your business to the next level with the best digital marketing agency in Goa, get in touch with us now!