It is said that success is only limited by your creativity. While that is true, when it comes to social media, sometimes it can also be limited by your exposure. If you’re a social media marketer or if you work at a social media marketing agency, staying on top of the game by following and seeking inspiration from the ground-breaking accounts, can take you a long way. 

As a digital marketing agency in Goa, we draw a lot of inspiration from the social media gems being produced in the country and we have decided to round up five of the best Indian Instagram accounts you can follow for some inspiration. 

Humans of Bombay

Just like their NY counterparts, Humans of Bombay is one of those rare profiles where the caption, using beautiful storytelling, is just perhaps more touching than the photos themselves. If you’re looking for inspiration when it comes to telling stories in your captions, start here.  

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“I grew up in Pakistan–we had a booming family business & lived in luxury. I studied until the 5th grade & topped, but then everything changed. It was 1947 & the partition had happened. The military took us to a refugee camp where we stayed for 20 days before boarding a train to ‘new India’. The journey was excruciating–there was no food, water or toilets. The coaches were so crowded that people died of suffocation. The train stopped in the middle of jungles–people would be beaten with sticks & stones. People were stabbed; rioters were out to kill. Each time the train halted, we waited for death. 2 of my aunts & a cousin lost their lives because they had to cross the border on foot. We were lucky the army protected us on the train. When we got here, we felt relief–we didn’t have to fear death. At Sonipat, I met Nehru Ji. He comforted us, gave us supplies & said, ‘Now you’re here, you don’t have to be afraid!’ We were then set up in tents & got jobs–my parents as labourers & I sewed & sold clothes. Finally, we got our ration cards, groceries & cottages to start over & normalcy returned. Soon after, I got married. From living in havelis in Pakistan, to living on scraps wasn’t easy. But looking back, I’ll tell you this: we often hear stories about how friends & neighbors turned against each other during partition. Truthfully, we were helped the most by Muslims. They risked their lives to give us safe passage to refugee camps. Once across the border, they made us feel at home. When we arrived, a Muslim family gave up their meal for us! We forget that Muslim families were crossing the border too–we’ve survived together. I always tell my kids that we never changed countries. The places on either side of the border were ‘home’. We just moved from one to another. We’re alive because of the families that helped us. Today, when I watch the news, it angers me that, that unity & brotherhood is lost. As someone who’s 90 & seen the worst of violence, I’ll tell you this–violence is never the answer. Brotherhood saved so many lives, perhaps even mine & that’s why it’s your duty to live as one. For me–my home will always be Hindustan; two nations undivided.”

A post shared by Humans of Bombay (@officialhumansofbombay) on Jan 26, 2020 at 1:25am PST

Swiggy

Smart, witty, engaging content, Swiggy is an account that will teach you how to use humor and the cultural context of India to your advantage (and leave you with a lot of laughs while you’re at it!).

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It's that time of the year again!

A post shared by Swiggy (@swiggyindia) on Jan 13, 2020 at 11:42pm PST

Mad Over Marketing 

Bringing your marketing marvels from all over the world, this is an account that will push you to think really far outside the box. Spanning over both online and offline marketing examples covering global advertising, brands, marketing, digital, media and more, Mad Over Marketing doesn’t let you fall short of inspiration.

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In a region where mobile ordering was lagging behind, McDonald’s wanted to demonstrate how easy ordering via a cell phone can be.

A post shared by Mad Over Marketing (M.O.M) (@madovermarketing_mom) on Feb 20, 2020 at 8:31pm PST

Lollypop Design 

If you’re looking for some design inspiration or some handy and easy-to-follow tips on how to use UX to your advantage in design, Lollypop Design is your go-to on Instagram. 

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Make certain that your target audience is at the centre of your product design. And to come up with a human-centred design it’s imperative to empathize with your users. #quoteoftheday #designquote #uidesign #uxdesign #uxresearch #uiux #uidesigner #uxdesigner #designstudio #lollypop #designstudio #lollypopdesignstudio #lollypopindubai #terralogic #thursday #thursdaythoughts

A post shared by Lollypop Design Studio (@lollypop_design) on Nov 21, 2019 at 6:00am PST

ChaiBuoy  

The master of Instagram trends, Chaibuoy will teach you to use creativity and simplicity to your advantage. We will let you find out on your own, but here is an example of a post that got everybody talking, and saving! 

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Ye saal M.O.M ne bhi mom jaisa pyaar diya❤️ Sharing some of my favourites. Thanks a lot for the support🙏🏼 . . . . . . #madovermarketing #rewind #2019 #chaibuoy

A post shared by Yash Bharaj (@chaibuoy) on Dec 19, 2019 at 12:27am PST

So, are you ready to put your inspiration to use? If you fell in love with any of these accounts or would like to tell us about one of your favorites, we would love to hear from you. And if you’re looking for a social media marketing or digital marketing agency in Goa, do get in touch with us.