Technical SEO, one of the three pillars of organic search engine optimisation, is often ignored given its tricky nature that needs the experience and expertise to get right. The great news, though, is that there are some brilliant tools out there that can help you get a headstart.
From crawling and validating your site to checking speed and identifying issues that need to be fixed, these tools can really come in handy if you don’t have the expertise to identify these. Even if you’re an SEO agency, using specific tools can help you gain speed and time as well as efficiency with your work.
Here are three great tools that you can pick from
A great tool for auditing your site’s technical SEO is Screaming Frog, mostly because it allows you to crawl through a domain’s pages, much like a search engine does. It identifies nearly everything you need to know about the site’s SEO performance.
The tool highlights areas in the site that have technical issues that need to be fixed. From internal redirects and duplicated pages on different URLs to meta robots errors and incorrect canonicalization (page and domain level) to much more.
Using a tool like this can really help you save time in identifying and resolving issues yourself.
We are talking about the Googlebot to a large extent, so using any Google tool is a no-brainer. Earlier known as Google Webmaster Tools, the Google Search Console is a great resource that can help you with the link and technical health of your site.
You can use the information provided by the tool to identify crawl errors, review indexed pages, find any structured data errors, and get a sitemap status among other things.
Crawling domains from the web, this handy audit tool creates an online report that shows you the potential issues that need fixing. The best part is that these reports are in an easy-to-read format, making them ideal for offline analysis and reporting.
One of the great things that SEMrush can help you with, for instance, is spotting any unexpected changes made by someone that could have a negative impact on your SEO score.
Of course, tools and reports are only one-half of your search engine optimisation efforts. But it will definitely buy you the time you need to focus on the other half of your efforts. Going beyond that, these tools will help you gain efficiency and precision by eliminating human error.
As an SEO agency in Goa known for its SEO expertise, we have a lot of clients who come to us with the sole purpose of helping them with their site optimisation. If you’re working on your own site’s SEO and need the technical expertise, you might consider outsourcing your search engine optimisation to an SEO company that has the expertise.
Have you used one of these SEO tools or would like to tell us about your favourite one? We would love to hear from you.
For more tips on search engine optimisation, check out our blog.