Whether you’re new to the field or part of a digital marketing agency that has been around for a while, if you want to stay on top of the online marketing game, it is crucial to stay on point with your reading so you’re in step with the big players. As a digital marketing agency in Goa, that provides an extensive number of services, our go-to has always been the words of the experts.

From books, blogs to podcasts, there isn’t a dearth of information online, but narrowing down the search can always come in handy. So we decided to round up a few must-reads for any digital marketing agency out there.

Jab, Jab, Jab, Right Hook – Gary Vaynerchuk 

This book highlights the art of winning the hearts of customers through the winning combination of right jabs and hooks for triggering an emotional response. If you’re a digital marketing agency that wants to master the skill of social media marketing, this one is an absolute jewel! 

Permission Marketing – Seth Godin

A marketing classic, here’s a book that will help your digital marketing agency shape your client’s message in accordance with their customers’ willingness. As Godin reminds us, for a marketing strategy to be successful, you can’t be a cheesy salesperson who pushes a product being sold. Godin emphasises the need for treating permission as a privilege and shares practical strategies and case-studies for pulling the potential customers by sharing relevant content. 

The Art of SEO (3rd edition) – Eric Enge

Speaking of staying on point, as a digital marketing agency that works with SEO, you really do have to stay updated or disappear (and in search engine terms, that’s death). ‘The Art of SEO’ is just the right read that can give you an updated list of SEO and search engine methods. Enge offers a glimpse of search and SEO industry future by helping readers understand the effects of various algorithmic updates, tools for tracking results, and new dimensions in mobile, local and vertical SEO. 

If you’ve already read one of these books and would like to tell us your thoughts or talk to us about how it helped your digital marketing agency or brand, we would love to hear from you! If you have any other books in mind that you’d love to share with us, do let us know in the comments below or visit our blog for other interesting and useful digital marketing tips.