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Why Blog Structure Matters


If you don’t have a clear structure for your blog post, you will tend to deviate from your subject matter and fail to provide a solution to the problem at hand. Your readers are not going to make it to the end of your post. You will end up rambling without a point which will result in mass exits from your site.

How to structure a blog for maximum readership

1. Have a crisp & clear introduction

Every blog post should have a clear introduction that maps out what your post is about. Some writers prefer to include a story or an anecdote to explain why they’re an authority on the topic. Also, make sure your keyword is within the first 100 words of your introduction (title not included).

2. Use headings & subheadings

Using ‘click-baity’ headings is a sure-shot way to grab readers’ eyeballs. They should be crisp and just enough to whet their appetite. Subheadings are also a good place to fit in related keywords.

3. Keep your paragraphs short

People nowadays have the attention span of a goldfish. The shorter your paragraphs, the easier and faster it will be for them to skim through. Break it up in appropriate places so that your readers find your post easy to digest. Long paragraphs also tend to look dreadful on the mobile screen. And with Google’s mobile-first method of indexing, it is best to keep your paragraph’s sort for best SEO results.

4. Write in a plain and comprehensive language

Blog posts aren’t the place for intricate prose and metaphors. The longer and more difficult your sentences are, the harder it is to retain your readers’ attention.

5. Make use of compelling images

Using compelling images that complement your blog topic helps to break down your blog post further as well as catches their attention.  

6. Have a conclusion with a CTA to follow

Wrap up your blog with a quick summary that ties up all your points along with a clear and direct CTA section that sparks discussion. You could even ask them to leave a comment, sign up to your mailing list or share your post. But be sure to include only a single call to action to avoid confusing your readers. 

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Frequently Asked Questions about Blogs in Business

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What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.