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What is Schema Markup?

Schema Markup

Schema markup, also known as Structured Data found at, is a form of microdata that provides context to an otherwise ambiguous webpage.

In simple language, what this means is that by adding schema tags to your website, Google can supplement your website’s search results with additional information in the form of Rich Snippets.This creates an enhanced description which appears in search results.


Does Schema Improve Your Search Rankings?

Although there is no data to support it wholeheartedly, rich snippets do make your web pages appear more prominently in SERPs and have a good chance of improving click-through rates.


What Is Schema Used For?

Below are some of the most common uses of schema markup. 

How to do schema markup

Schema markups can be implemented by adding different languages of code — including RDFa, Microdata, and JSON-LD – to any HTML, XHTML, and XML-based document to embed metadata on a web document.

Resource Descriptive Framework in Attributes – RDFa

RDFa’s attributes include:

  • about – specifies the resource the metadata is about
  • content – overrides the content of the element when using the property attribute
  • datatype – specifies the datatype of text specified for use with the property attribute
  • rel and rev – specifies a relationship and reverse relationship with another resource
  • src, href, and resource – specifies a partner resource
  • typeof – specifies the RDF type of the subject or the partner resource


Microdata implementation is similar to RDFa and its attributes include the following:

  • itemscope – creates the item and indicates that the rest of the element contains information about it
  • itemtype – describes the item and properties with a valid URL of a vocabulary (for example, “”)
  • itemprop – indicates that the containing tag has the value of a specified item property (ex, itemprop=”name”)
  • itemid – indicates a unique identifier of the item
  • itemref – references properties of an element that are not contained in the itemscope. This provides a list of element ids with more properties elsewhere in the document

Javascript Object Notation for Linked Objects – JSON-LD

JSON-LD stands for Javascript Object Notation for Linked Objects. This is the easiest method and best suited for beginners. In this case, a schema can be directly implemented by pasting it directly in the <head> or <body> tag of a web document.

 The notation uses “@context” and “@type” attributes to specify the vocabulary ( 


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Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.