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What is Anchor Text? Why is it important for SEO?

What is anchor text?

Anchor Text, also known as link label or link title, is the text in a hyperlink (a link that connects one webpage to another) that is often blue, clickable and underlined, such as this link to the Creometric homepage.

Search engines like Google, Yahoo, or Bing use anchor text to help understand the context of the link and thus, it is considered to be a “ranking factor.” 

Now the question is: what kind of anchor text should you use? 

Anchor Text Types

1. Exact-match

If the anchor text includes a keyword that mirrors the page that is being linked to. 

For example: ‘content marketing’ linking to a page about content marketing.

2. Partial-match

If the anchor text includes a variation of the keyword on the linked-to page.

For example: ‘content marketing strategies’ linking to a page about content marketing.

3. Branded

If the anchor text contains a brand name. 

For example: ‘Creometric’ linking to an article on the Creometric Blog.

5. Naked link

If the raw, “naked” URL is used as an anchor text.

For example: ‘’ is a naked link anchor.

6. Generic/Random

If the anchor text contains a generic word or phrase such as “Click here”.

7. Images

When you link an image, Google will automatically pick up the Alt Text of that image as the anchor text.


Anchor Text Optimisation Techniques for SEO Purposes

Proper use of anchor text can help the linked page to rank for those keywords in search engines. Listed below are the best anchor text optimisation rules to help improve SEO . 

1. Don’t ignore your image ALT tags

2. Pay close attention to the surrounding text

3. Make sure you use relevant anchor words

4. Don’t link to or earn links from toxic sites

5. Avoid too many Exact Match Anchors. Randomness is the key when it comes to anchor text. You generally want to strive for:

  1. a. 30% to 40% branded anchors
  2. b. 30% to 40% partial match anchors
  3. c. 20% to 40% generic, related, naked, random, exact match, and other anchors

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Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.