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What is an International SEO? Why Do You Need It?

international seo

International SEO is optimising your website’s organic searches for different countries in different languages. This does not limit the technical SEO changes that denote language and content localisation, country targeting preferences, and link-building. In most cases, International SEO refers to offering a better and customised experience to other country users.

For example, the largest search engine in Russia is Yandex, in China it’s Baidu, Naver in South Korea and Szenam in Czech Republic.  Well, you need to understand and study how to optimise your content for these search engines, as well as examine how the locals use these search engines and target the locations.


Why Do You Need It?

If most of your website visitors come from different countries and speak different languages, then it’s important to understand that it’s time for you to adapt your website for international visitors and provide a better experience. 

International SEO is basically like GEOTARGETING. Just the way you optimise your website to generate traffic from your state or country, you do the same for traffic from different countries using different languages. 

If you truly want to create a website that targets a specific country and their language, then you need to incorporate a global-friendly URL pertaining to that particular country.

Going further, you need to focus on targeting languages of that particular country and incorporate them into your content, which will help your website rank higher in that particular country. 

It is certainly beneficial to have a separate website for a particular targeted country but for a startup, it might not be a feasible option. But you can have a website that is bilingual i.e it offers the same content in two totally different languages.

International SEO provides a foundation for international growth and encourages market competitiveness.

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Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.