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Posted on March 23, 2020

What is Tumblr?

Tumbler is an American social media website. It is also known as a microblogging service that allows users to post their content and other multimedia into a short blog. The purpose of Tumblr is to encourage users to create their own content and interact with like-minded people. This platform is a social media website and a blog. Teenagers love Tumblr because it allows them to be creative. They create a webpage that is a collection of everything they are interested in. 

How can Tumblr help promote my business?

If you are looking to create a strong online presence, Tumblr is the perfect place. As long as you create quality content/posts, your online presence will flourish. You can easily extend your reach by using the features Tumblr has to offer. All you have to do is get to know your competition first. You need to understand the kind of posts that are popular in your industry to gain the most attention.

1. Target audience

It is important to know if this platform provides demographics suitable for your business. Most of the users on Tumblr are under the age of 35. The content you present to this audience must contain humor and inspiration. A brand-specific post or overly-promotional content won’t thrive on this platform.

2. Content

This platform supports a variety of content types. You can use a combination of quotes, texts, chats or focus on photos. Stunning visuals are what will help you with your target audience.

3. Business Theme

Since Tumblr supports customized modification, it would be great to give your profile a professional-looking theme. This will add a unique personality to your brand. You can hire a designer to provide more branding opportunities for your business. Ensure that your brand is always on your audience’s mind. You can do so by using your brand’s logo all the time. This will help visitors know what page they are visiting.

Tumblr is a unique platform and encourages unique content. Share a lifestyle that matches your products. This will help Tumblr users identify your brand and engage with it.

4. Introducing your brand

It is essential that you provide a detailed introduction for your brand on the about page. Remember to include a link to your website. Also, include links to your social media profile. This will help visitors get a clear understanding of your brand and what your company has to offer. Always place your theme front and center. To get a good theme, prioritize your visual content.

5. Engagement

Engaging with your audience is very important on Tumblr. You can do so by reblogging or commenting on posts by other users. These users may go ahead and share your post too, which helps with getting your message across. This is one of the most effective ways to get your brand noticed.

6. Tags

It is important to maximize the use of tags. Tumblr has a unique tagging system. All you need to do is type your brand or a related company and it will give you relevant tags. Users on this platform use tags to discover content. This is the best platform to improve marketing attempts.

Final Thoughts

Tumblr is a great platform to boost your business’ online presence. It has a huge following and provides you with a larger audience. This allows you to promote your brand and make your products and services known.

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