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The beginners guide to canonical tags

What is a canonical tag?

A canonical tag also known as ‘rel canonical’ is a snippet of HTML code placed within the <head> section of a web page that tells search engines that a specific URL contains the same content as the master copy of a page. 

The URL with the canonical tag specifies to the search engine that this version of the page is the main one and thus, should be indexed.


Importance of canonical tags for SEO?

Canonical tags help Google understand which version of a page to index and rank for relevant queries. They also tell Google where to consolidate or split any “link equity.” 

If you don’t add a canonical tag, Google will identify on its own the best version of the URL. Although this may seem less hectic on your end, it isn’t a great idea to rely on Google to do so since it could select an undesirable version of your page.

Duplicate content pages can also affect your “crawl budget” as Google may end up wasting time crawling these duplicate pages instead of other important content on the site.


How to find canonicalisation issues on your site

It’s easy to make mistakes with canonicalization, so it pays to regularly audit your website for issues related to canonical tags and to fix them ASAP.

For this, you can use the SEMRUSH Site Audit tool. This tool scans your site for over 100 SEO issues, including those related to canonical tags.


How to add a canonical tag?


  • HTML tag (rel=canonical)


This is the simplest way to specify a canonical URL. All you have to do is add the following code to the <head> section of the page:

<link rel=“canonical” href=“” />


  • HTTP header


When there’s no place to add canonical tags in the page headers, for example in PDFs, you’ll have to use HTTP headers to set canonicals. 

P.S. HTTP headers can also be added to standard webpages.


  • Sitemap


Non-canonical URLs shouldn’t be included in sitemaps. 


  • 301 redirects


301 redirects help to divert traffic away from a duplicate URL to the canonical URL.

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Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.