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Simple Tip To Measure And Analyse Your Content


Measuring and analysing content is based on the frequency of posting it. Measuring marketing effectiveness on a monthly basis is common. Weekly metrics can also be measured to stay on track of the monthly targets. The most common content measurement metrics are:

  • The number of articles written per day
  • Word count for a day
  • Inbound links added to blog posts
  • Outbound links added to blog posts
  • List of topics for the upcoming month

Collect metrics that are actionable. A Key Performance Indicator (KPI) document should be useful. The document can be re-evaluated as time goes on. Actionable metrics include the number of email subscribers, the email engagement rate, the traffic blog posts garnered etc.

 Social media followers, number of likes, video engagement etc. are all metrics for a content marketing strategy. Capturing lead rate and conversions are part of another list.  

Learn to adapt when tracking content metrics. If tracking email opt-ins by the source is the KPI, then not acting on the output can be a waste. Rectify this by fine-tuning the data for email deliverability and email opt-outs. Email newsletters are also a part of content metrics. That is why ensuring email effectiveness is key. What is tracked over time is likely to shift, therefore, evaluate the list of metrics quarterly, or bi-annually.

Automate content metrics. Think about how the data collected is automated through reports. Google Analytics and Salesforce are two marketing automation tools that can be used. Looking at their dashboards each week can lead to the creation of a metric analysis document.

The KPI document now contains goals, pulled up data from marketing automation tools, content tracking calendar, inputs from team members on deadlines, and a quarterly review set. Analyse the KPI document to understand opportunities to explore. Analysing the document will also forge a path to achieving previously failed targets. Say, for example, the documents indicate a high number of Facebook shares but a poor number of Tweets, adapt to work the Tweets.


Learn about the audience, internal resources, and marketing automation, through this one KPI document. 

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Frequently Asked Questions about Blogs in Business

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What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

How can I make my blog posts more engaging?

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


How can I promote my blog posts?

Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

How can I stay updated on blogging trends and best practices?

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.