Let’s get technical! In this section, we’re going to take a look at the concept of Technical SEO. You’re going to learn about a lot of concepts and terms that you’ve probably never heard of – like Canonicalization and Schema.org Markup. You’ll also learn about Robots. Not those kind, but the Robots.txt file and how you’re website gets indexed for search engine crawlers.
In this section, we will also look at other Technical SEO staples such as the different types of HTTP code statuses, URL redirects, how to optimise and handle page speeds, creating a proper sitemap, and most importantly, how to do an SEO audit. By the end of this section, you’ll be on your way to becoming a technical SEO pro!