As the number of mobile phone users increase daily, so do the number of apps and games they install on their phones. We’re sure you’ve seen advertisements in apps while using them. It’s one of the fastest growing advertising platforms available – and we’re going to show you how you can use it to your advantage. In this section, we’re going to teach you how you can set up your very own Universal App campaign to reach app users across the world. Once that’s done, we’ll share some tips, tricks, and best practices to keep in mind to that you can maximise the return on your investment.