Before you can go about creating your PPC strategy and advertising campaign, there are a few concepts that you need to be aware of. For example, it helps to understand the typical sales funnel and how it works. Also, once potential lead enters this funnel, what does the decision process look like? In this section we’re going to look at the journey of a typical buyer from ‘awareness’ to ‘decison’, and look at how you can maximise conversions along the way. 

In addition to understanding the typical sales funnel and how it works in online advertising, this section also introduces you to the use of landing pages as opposed to your main webpage, and how to create a budget for a PPC campaign. Are you ready to make your money make you money? Then let’s get started.