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Posted on March 23, 2020

What is Pinterest?

Pinterest is a ver popular social media and mobile application company based in the USA. It is designed to enable the user to save and discover information via images, videos and GIFs. 

Pinterest is more than a social network space where people share beautiful pictures. Pinterest is an ocean of ideas and there is something for everyone to use. Many people use Pinterest for various things from cooking, cleaning, making DIY projects to planning a wedding or baby shower.


How does Pinterest work and help you grow your business?

Pinterest is a fast-growing social media site and you will see what it can do for your business if you understand how it works. 

You need to familiarize yourself with three terms when it comes to Pinterest :


Pin: A pin is the images or videos you save on your Pinterest account. It helps you get targeted referral traffic to your business site. 


The visual attracts users and the link that follows it links back to its originating source, which you can then convert into leads or sales.


Board: You may be interested in different hobbies, activities or products. Pining all the images together might get confusing. Hence, Pinterest keeps your best interests in mind and allows you to organize your pins into collections, known as boards.


Feed: A news feed is a familiar term if you have used Facebook. All the pining activities of the people you follow come up in your feed. This makes Pinterest one of the best platforms to learn about your target audience. You also get to know more about the products and services that interest your audience. This platform is apt for marketers who are focused on promoting physical products.


Regardless of  the niche you are operating in, Pinterest offers you the opportunity to:

  • Reach a larger audience
  • Generate more engagement
  • Drive targeted traffic
  • Help you convert better since it works as a visual search engine.
  • Get into your audience’s mind by knowing the latest trends and products your audience is interested in
  • Work at providing new but relevant ideas and products to your audience
  • Understand and grow your audience and build a massive following through visual content

If you are looking to grow, Pinterest is the platform for you. Pinterest is a platform that will boost not only your interest but also your business.

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