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In our PPC strategy, we talked about how there are multiple conversion points in a typical sales funnel. In this section, we go a step further by look at multi-channel conversions. We also look at other important touch points along a clients sales journey, like your homepage. In addition to all this, we will also cover the use of Branded Search Campaigns, how to bring back customers you may have lost along the way by using Remarketing techniques, and also the role of SEO in a PPC campaign.
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