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Importance of URL structure in SEO

URL structure

URLs are the building blocks of an effective site hierarchy. They pass equity through the site and direct users to find what they’re looking for. They also help users and search engines understand what your page is about just by looking at the URL.

Here are a few rules you can follow to obtain an SEO-friendly URL structure and set up your site for future success.

1. Use Keywords

Avoid keyword repetition within URLs. This will only lead to a spammy URL structure.

2. Build a Future Proof and Sound URL Structure

If you do not plan your site URL structure beforehand, you could end up with endless redirect loops

3. Avoid Unnecessary Characters and Superfluous Words 

You don’t need to include every single preposition or conjunction, like ‘and’ or ‘the’, within your URL.

4. Use Word Delimiters Correctly

Keep in mind that hyphens are used to separate words while underscores are used to join two words together within your URL strings.

5. URL Length

Google will truncate your URL in search results if it exceeds 512 pixels. Keep your URLs as short as you can, without losing their general meaning.

6. Minimise Dynamic URL Strings

Some Content Management Systems or e-commerce platforms will automatically spit out character strings like:

https://domain.com/cat/?cid=7078.

These dynamic URLs make no sense to the user or crawlers since they won’t be able to figure out what the page is about just by looking at the URL. Hence, it’s better to use static URLs that contain keywords and are more user-friendly over dynamic ones. 

7. Make Proper Use of Canonical Tags and Redirects

When you have multiple versions of the same page, use a canonical tag to tell Google which is your preferred version.

For redirection of site pages, use redirects. And, for paginated content, use rel=”next” and rel=”prev” tags.

8. Incorporate Topical Authority

Google’s Search Quality Evaluators Guidelines (a must-read document for all SEOs!), clearly defines two primary types of content, main content also known as pillar content and supplementary content.

Pillar content in each section sets out what your category is all about, while supplementary content provides additional information that helps users navigate through the topic and reach informed decisions.

The site’s URL structure is an essential component of getting this right.

9. Create an XML Sitemap

Once you’ve successfully implemented all of the above, create an XML sitemap containing all the URLs that you want to rank for and submit it to search engines.

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Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

How can I make my blog posts more engaging?

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.

 

How can I promote my blog posts?

Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

How can I stay updated on blogging trends and best practices?

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.