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How to write content that ranks on Google


Simply having a fully functional and aesthetic website isn’t enough to rank on Google & other search engines. With the right SEO & content strategies, you could have your business ranking on Google in no time. 

Here are some of the most widely used content strategies for improving the content on your site.

Use Keywords

Keywords will have to be strategically picked and distributed throughout a page including within title tags and meta descriptions. Google treats page headings as a ranking factor when delivering search results. Don’t forget to include location identifiers and brand names as well.

You also need to keep in mind that Google ranks pages individually. Which implies that you will need to have as many different pages as possible, each targeting different keywords that you wish to rank for. The content on each of these pages will also have to be unique so as to avoid keyword cannibalization. You could also start by making adjustments to any existing content on your site. 

Increase Word Count

It is widely known that pages with a higher word count tend to organically rank higher on search engines. Google even assigns “Rich Snippets” to listicles with a word count of 1,200 and above. As mentioned above, Google ranks each page individually hence it is wise to increase the word count on all pages and not just a few of them. A general rule of thumb is that no page on your site should have less than 500 words.  

Optimize Outdated Pages

In order to provide users with the best possible experience, it is important to update your site with the most recent information you have available. 

Google recognizes the “freshness” of a page by seeing when it was last edited or optimized. If a page on your site hasn’t been touched in months, Google assumes that it must have outdated content. This could adversely affect the ranking of a page. Even making minor tweaks like adding links to pages you recently created or repurposing and republishing old content could go a long way. 

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Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

How can I make my blog posts more engaging?

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


How can I promote my blog posts?

Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

How can I stay updated on blogging trends and best practices?

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.