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How To Tailor Your Social Media Content For Each Platform


Every social media platform is unique. They cater to a unique audience and voice. Understanding that unique voice is important. Sharing content on social media means sharing it as per the platform’s voice. To make it simpler for content marketers, let’s discuss some tips to tailor social media content.  


Facebook rules the roost when it comes to social media. Facebook is not just for staying in touch with friends and family, it is now a powerful business tool. Facebook’s following and outreach is massive. Businesses must leverage this outreach to reach its intended target audience.  

Thanks to an array of marketing tools, Facebook’s story-driven posts can build engagement. Add images to Facebook posts. These images must be easy to load on mobile devices. Posts with images garner more engagement.  

Try offering a link to an in-depth version of a website/webpage. Use link shortening tools such as to enable tracking. Add videos or broadcast live using Facebook Live. Facebook Live videos produce approx. 6 times more interactions.


Twitter allows 280 characters. This makes it important to keep the message short and impactful. Add questions or facts within the tweets to grab attention. Give a clear call-to-action. Use link shortening tools. Twitter allows the usage of hashtags. Links must be provided to explain complex topics.


Instagram’s audience is young, image-centric, and are looking for influencers. Instagram is ideal for cooking, travel, fitness and beauty related products or services. Instagram is best for videos and images. Instagram’s frequency of posting should be once or twice a day. Captions which are catchy, cute and creative work best. 


LinkedIn works best for business selling. It’s a valuable channel for professionals. The tone should be formal. LinkedIn is not for personal sharing. Posts related to industries or companies work best here. Discussions can be carried well. Questions and quotes work best on LinkedIn. 


Close to 250 million users post pins on Pinterest. The boards must have a clear purpose. Pins must be relevant to the business account. Making sure the Business profile is created with an effective bio is key.

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Frequently Asked Questions about Blogs in Business

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What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

How can I make my blog posts more engaging?

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


How can I promote my blog posts?

Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

How can I stay updated on blogging trends and best practices?

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.