The content strategy for 2020 hinges on personalization. The more personalized your content is, the better the traction. This is the information age, and serving this information, tailor-made, is beneficial. Google processes close to 350 million search results per hour. How can your content stand out? How can your content be relevant and yet rank at the top?
The solution is to create consistent and relevant content. This content should educate, engage and be value-adding. Nurture your audience to make them more informed. Tell stories that portray pain points as the villain and your solution as the hero. Trust us, it works!
Let’s look at the best content strategy for 2020 by Creometric.
- Educational content
Businesses love talking about themselves. They publish content that is beneficial to an audience who are familiar with their business. Attracting website visitors will need any business to come up with educational content. To write educational content, a business needs to understand what the audience is looking for. Craft content that aligns with buyer-intent.
Search engines check for content that’s natural and dependent on user need. It’s not about writing keyword-specific content. Answer questions through genuine and possibly unique answers.
- Cluster linking
This is something that Creometric is a pioneer in. The Creometric blog is structured in such a way that similarly themed content flows like a tree. The website becomes a tour guide. The services offered can be termed as destinations. Cluster articles act as routes from the services’ keyword-article.
Each cluster article will link to a pillar article (which is the main service offered). This inter-connection makes it easier for the user to understand and helps search engines to include this in their knowledge graph.
- Guest blogging
It would be a shame if your unique and helpful content is not authoritative. Increase your domain’s authority by increasing the number of inbound links. Inbound links can be website URLs or other blog posts. Inbound links act as a vote of confidence.
Guest blogging is another content marketing practise that directs traffic to your content. You become the ‘guest’, by writing on high-authority third-party websites. Once you write a guest post, try to acknowledge it with the third-party website’s owner or blog master. Doing so allows for the outreach of your brand. It also seeds the beginning of influencer marketing.
Invite other prominent blog masters to check your content. Write to them and ask them to check your blog posts. This serves two purposes.
- Your article gets feedback from a reputed blog writer
- You build a network, one-by-one
- Social media promotion
Failing to promote your content can hamper content outreach. The ultimate tip for social media promotion is, “Write less, promote more”. Sharing your content refreshes your social media account. Your audience is made aware of fresh content that gets published each week.
- Repurpose old content
Once your published content is indexed by Google, you can then proceed to make changes to it. Start repurposing your best performing content pieces every 6-9 months. You could turn the article into content upgrades. Create 2-3 infographics from one blog post. Design an Instagram carousel out of the same infographic images.
