What is Facebook?

Facebook is a social networking website where users can sign-up for free profiles, pages, or groups. Facebook helps you connect with friends, colleagues or people you don’t know online. Facebook allows you can post comments, share photographs. You can also post links to news or interesting content on the web or chat live, and watch videos.

You can connect with your friends by sharing pictures, music, videos, and articles and express your thoughts and opinions to a large audience.

Why is Facebook good for your business?

Demographics:

If you want to reach a larger audience and promote your brand among different age groups, Facebook is the best social media platform for you. Be it kids, teenagers or adults, Facebook has something for everyone.

Groups: 

There are various groups on Facebook. This feature not only helps you socialize with like-minded people but also provides you with a large pool of consumers and target audience for your business.

Pages:

This is another great feature that helps your target audience find you. Once you create a page on Facebook and post frequently you will have users visiting your page, liking and commenting on what you share. Some of them may also repost the posts they like. This will help promote your business instantly and reach a wider audience.

You can also create business awareness by encouraging your existing and potential customers to like your Facebook page. Once they do so they will receive your updates on their wall. These updates will be viewed by their friends too which will create brand awareness.

Tags:

You can use this technique when you post about your business or products. All you need to do is tag a friend in your picture or post who shares the same interest. You can also ask friends to tag a person they think would like your product or post. Once the person is tagged, your post will appear on their wall. This will help you get new followers and clients for your business.

Steer Traffic to your Website:

Include a link to your website on your Facebook page to generate extra traffic to your website. Visitors who come to the website can be exposed to stronger marketing messages and often buy goods and services. This happens because they know something about your business and are motivated to click the website link.

If you are looking for a large audience and share a personal touch, Facebook is the platform that will help you boost your business.