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Does Repurposing & Republishing Existing Content Help?

Repurposing-_-republishing-the-content

You’ve probably heard of the age-old content marketing adage: “Write less, promote more.” 

In the current scenario, just rigorously publishing content one after the other won’t suffice. You’ll need to go back and add a few re-touches to your old content in order to keep it updated & evergreen.

Another effective strategy of getting more traffic to your content marketing efforts is to repurpose the same textual or blog content from your site on other platforms like social media sites as well as various other content-driven platforms like Quora, Reddit, SlideShare or Medium. Turning them into infographics or videos can help you score more traffic & social media shares.

Also, with repurposed content, you don’t have to worry about being hit by a Google penalty because you are only trying to increase the awareness of your brand. Thus you’re able to reach a wider audience, without doing any extra work and using existing content. But before doing so, make sure that your blog gets indexed by submitting your URL through the Google Search Console

Now to find out which content pieces are worthy of sharing.

Head over to your website’s Google Analytics account. Select a time frame, preferably of the last month. Navigate to Behavior >> Site Content >> All Pages and sort the pages by Pageviews. GA will display a list of posts that drove the most traffic to your website sequentially. Pick the most popular ones and use them for your repurposing strategy.

You could also go back and change the target keywords in your old posts – including changing the header tags and URL (keep in mind, if you’re changing the URL you also need to add the appropriate redirects so that you don’t lose out on old traffic data) – to more lucrative ones in order to rope in new organic traffic.

With these points in mind you can start to achieve tremendous results from refurbishing your blog content’s form and republishing it on other platforms. 

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Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

How can I make my blog posts more engaging?

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.

 

How can I promote my blog posts?

Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

How can I stay updated on blogging trends and best practices?

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.