Created or curated?

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Posted on March 23, 2020

What to choose?

There have been many debates in the digital marketing field over choosing created or curated content. There have been several arguments of one being better than the other.

You need to understand the concept in order to decide which one’s better.


What is Created Content?

Content creation is an essential part of inbound marketing. Created content is original content. It belongs to your company and is used on your company website, blog or YouTube channel. Created content is focused on your company’s aptitude, products, services, vision, and viewpoint.


What is Curated Content?

Curated content is content that you collect from various sources outside your company. You share your content with your audience on your website, blog or social media channel.

Simply put, created content is self-promotion and curated content is cross-promotion.


Why select one when you can use both?

Writing content is like making an investment. You reap the benefits by retaining your existing audience and building more customers. Just like in investment you don’t put your eggs in one basket, you should do the same when it comes to content writing. 

You limit yourself by choosing either one because both created and curated content serve different purposes. You miss out on a number of opportunities by selecting one and rejecting the other.


Benefits of Created Content: 
  • Reveals your authority in your field of expertise
  • Displays your unique perspective, skills, and knowledge
  • Elevates your reputation
  • Strengthens your relationship with your existing audience


Benefits of Curated Content:
  • Saves money
  • Saves time
  • Cultivates new relationships
  • Supplies your audience with different outlook and resources


Use the best of both worlds to reap the benefits of clicks, promotions, and sales. Maintaining a healthy balance is the way to go. Boost your business by creating and curating content.

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