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Created or curated?

What to choose?

There have been many debates in the digital marketing field over choosing created or curated content. There have been several arguments of one being better than the other.

You need to understand the concept in order to decide which one’s better.

What is Created Content?

Content creation is an essential part of inbound marketing. Created content is original content. It belongs to your company and is used on your company website, blog or YouTube channel. Created content is focused on your company’s aptitude, products, services, vision, and viewpoint.

What is Curated Content?

Curated content is content that you collect from various sources outside your company. You share your content with your audience on your website, blog or social media channel.

Simply put, created content is self-promotion and curated content is cross-promotion.

Why select one when you can use both?

Writing content is like making an investment. You reap the benefits by retaining your existing audience and building more customers. Just like in investment you don’t put your eggs in one basket, you should do the same when it comes to content writing. 

You limit yourself by choosing either one because both created and curated content serve different purposes. You miss out on a number of opportunities by selecting one and rejecting the other.

Benefits of Created Content: 
  • Reveals your authority in your field of expertise
  • Displays your unique perspective, skills, and knowledge
  • Elevates your reputation
  • Strengthens your relationship with your existing audience
Benefits of Curated Content:
  • Saves money
  • Saves time
  • Cultivates new relationships
  • Supplies your audience with different outlook and resources

Use the best of both worlds to reap the benefits of clicks, promotions, and sales. Maintaining a healthy balance is the way to go. Boost your business by creating and curating content.

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Frequently Asked Questions about Blogs in Business

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What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.