Content promotion is just as important as creating it. Thanks to the following content promotion hacks, every piece of content will open the doors to engagement and reach.
- Promote via influencers
Get influencers to share your content. Do this by reaching out them privately. Write a simple email to a reputed content writer. Review his/her best works and leave a recently written piece of your own for feedback.
Be humble enough to accept the feedback. Keep sharing content with reputed influencers to build an influencer marketing network. The influencer’s voice can inspire a niche audience. Find suitable influencers within an industry.
- Repurpose old content
Repurpose older articles in the form of visual content. Turn posts into short videos or infographics. Infographics are a combination of design and data. They are shared 3 times more than any format. Complex information can be broken down into easy-to-understand images.
Videos engage better. Add a clear call-to-action towards the end of videos.
- Share posts via newsletters
Email is still widely used for content distribution. Share latest product launches, best performing content pieces and videos through email newsletters. Newsletters also allow users to share the content via social media buttons.
- Re-publish best content
The best content shouldn’t be just shared on the blog. Various mediums and channels allow sharing of content. Quora, AnswerThePublic, Reddit are platforms where content can be shared. Links can be shared directly over submission websites.
- Social media sharing
Share content pieces on social media platforms to reach the intended audience. Facebook, LinkedIn, Twitter are examples of social media platforms. Sharing the same type of content over individual platforms works best. Optimization of the content over the respective platform garners better engagement.
A posting schedule for sharing content is important. Various social media tools can be used to regularly post content.