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6 Reasons Why Your Company Needs to Invest in Video Marketing

Great marketing is all about making your product or service stand out and in a video-hungry world, video marketing is the way to go. Not only is it one of the most consumed type of content out there today, it is also increasingly affordable to create it. It is predicted that by 2019, 80 percent of web traffic will be video. So unless you want to lose out, video is the way to go.

Any marketing strategy is only successful if it gets potential customers to undertake an action that realises the goals of your business. Whether you’re looking to reach a larger audience, strengthen your online brand presence, build trust and credibility, increase engagement, or (the biggest of them all) increase conversions and sales, video marketing can take your marketing strategy to a whole new level. Let us tell you why.

What are the advantages of Video Marketing? 

Reach a larger audience

First of all, in the video-hungry era we live in, video content reigns in the online world. YouTube, for example, the largest video platform out there, is the second largest search engine that online users rely on to get the answers they are looking for. 

Search engine loves video content

If reaching a larger target audience is not a good enough reason for you to invest in your video-based online presence, then you should also keep in mind that search engines love video content. This is because the amount of time an online user would take to read a description of a product or service you are trying to sell is nowhere compared to the mere seconds it would take them to acquire the same information (and, perhaps even, retain it longer) through a video. 

Engage your audience (for longer) 

Speaking of retention, think of the last time you read a text and drifted off… 

The great thing about videos is that you can keep your audience’s attention and focus for longer, which means that users will spend more time on your website. And this is great for your SEO. 

Make your brand easier to remember

Going beyond SEO, if you use creative ways to personalise your video content and reflect your unique brand, your audience is going to be more likely to remember who you are. Think of how difficult it is to forget how a brand like Redbull can give you wings.

Here’s an example of what we did in collaboration with Fat Hamster Studios to turn Madame Rosa into a memomorable persona.


Gain links and social shares

Videos are a powerful way to generate links. If you create videos with engaging content that is conceptualised for social sharing, you will essentially be increasing the possibility of getting linked back and building the authority of your website.

Build Trust and Increase Sales


“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis


With video that is informative and compact, you are also looking at building trust and credibility, which will definitely help your potential customers make their decision sooner and lead to conversions.  

Here’s another example of a video made in collaboration with Fat Hamster Studio for Pai Kane Group.


Are you still not convinced? Well, what are you waiting for? It’s time to capitalise on the power of videos to boost your marketing strategy. If you want to know how our digital marketing agency can help your business use the power of video, get in touch with us.

Schedule a call with us now!

Optimize your strategy with a personalized consultation—schedule a call today to boost your digital marketing success.

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Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.