Great marketing is all about making your product or service stand out and in a video-hungry world, video marketing is the way to go. Not only is it one of the most consumed type of content out there today, it is also increasingly affordable to create it. It is predicted that by 2019, 80 percent of web traffic will be video. So unless you want to lose out, video is the way to go.
Any marketing strategy is only successful if it gets potential customers to undertake an action that realises the goals of your business. Whether you’re looking to reach a larger audience, strengthen your online brand presence, build trust and credibility, increase engagement, or (the biggest of them all) increase conversions and sales, video marketing can take your marketing strategy to a whole new level. Let us tell you why.
What are the advantages of Video Marketing?
Reach a larger audience
First of all, in the video-hungry era we live in, video content reigns in the online world. YouTube, for example, the largest video platform out there, is the second largest search engine that online users rely on to get the answers they are looking for.
Search engine loves video content
If reaching a larger target audience is not a good enough reason for you to invest in your video-based online presence, then you should also keep in mind that search engines love video content. This is because the amount of time an online user would take to read a description of a product or service you are trying to sell is nowhere compared to the mere seconds it would take them to acquire the same information (and, perhaps even, retain it longer) through a video.
Engage your audience (for longer)
Speaking of retention, think of the last time you read a text and drifted off…
The great thing about videos is that you can keep your audience’s attention and focus for longer, which means that users will spend more time on your website. And this is great for your SEO.
Make your brand easier to remember
Going beyond SEO, if you use creative ways to personalise your video content and reflect your unique brand, your audience is going to be more likely to remember who you are. Think of how difficult it is to forget how a brand like Redbull can give you wings.
Here’s an example of what we did in collaboration with Fat Hamster Studios to turn Madame Rosa into a memomorable persona.
Gain links and social shares
Videos are a powerful way to generate links. If you create videos with engaging content that is conceptualised for social sharing, you will essentially be increasing the possibility of getting linked back and building the authority of your website.
Build Trust and Increase Sales
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
With video that is informative and compact, you are also looking at building trust and credibility, which will definitely help your potential customers make their decision sooner and lead to conversions.
Are you still not convinced? Well, what are you waiting for? It’s time to capitalise on the power of videos to boost your marketing strategy. If you want to know how our digital marketing agency can help your business use the power of video, get in touch with us.