It is important to have an online presence irrespective of whether it is a small business or a brick and mortar type. Not all businesses are lucky enough to be blessed with monetary resources to spend on a high notch SEO company. Many small enterprises refrain from maintaining an online presence because of their minimal budget. A budget SEO can be quite challenging. But don’t worry! It is not impossible to implement a successful SEO strategy on a shoe-string budget. Below are 5 sure-fire tips on how you can bootstrap SEO so that it ranks higher on the search engine, drives visitors to your site, and people buy your products.
- Present Original And Sufficient Content On Your Websites.
Don’t copy the matter from other websites. Hire a content writer or an agency that provides content writing services. Usually, an agency is a better option if you’re on a tight budget. A full-time content writer will be costly.
Make sure the content is at least around 300 to 400 words of relevant matter. A good description of your business on your website will give your readers and the search engines a better idea about the nature of your services as well a higher ranking over your competitors.
It’s not that duplicate content will attract a penalty from search engines but your website will definitely rank lower.
Also regularly update your website with fresh and quality content that your target audience will find relatable.
- Don’t Miss Out On Contact Information.
Adding contact information such as your zip code or a phone number will allow interested customers to contact your business.
Adding an address will help the search engine bots to index your page based on location.
Don’t miss out on any details. Add photographs, business hours and any other details concerning the business. Also, be very specific in your details.
Include your business contact details in the header or footer so that it appears on every page.
Make sure that all the information that you provide is genuine and the same on all platforms be it Facebook, Twitter, Instagram. If you have a physical address for your business then get registered with Google Maps. This will increase your chances of getting ranked higher.
- Use Specific Keywords.
Use a long trail of specific keywords instead of a short one. This will help small businesses to narrow down their customer base to a retro pool.
For example, say you are running a taco food truck in the streets of Chicago. Instead of a keyword that says “food truck”, you could say “taco food truck in Chicago”. Someone looking for a food truck may not necessarily want one that is located in Chicago or sells tacos. But a person looking for a taco food truck in Chicago might be a prospective customer. The latter keyword is less competitive and more specific. There are probably thousands of websites with the keyword “food truck”. This will increase your competition by making it to the top of the search results.
You can even take the help of the Google Keyword Tool to assist you in deciding upon a relevant keyword.
- Place Keywords Strategically.
Once you’ve decided upon a particular keyword, use them effectively. Don’t overdo it. Use the keyword in the title, subheadings and in a couple of links.
Do not use too many keywords and make your content sound unnatural and robotic. A good writing style will keep your readers intrigued and engaged.
- Optimize Your Pages And Incorporate High-Quality Links.
Search engine bots will rank your webpage higher if you have a quality third party link in your content. The better the quality of your link, the higher will be your page ranking. These links increase the relevance of your content. If you are on a tight budget, then make sure you do a lot of inbound building.
These tips are sure to help you stream visitors to your site however do not hesitate to take the guidance of a professional SEO in case you get stuck somewhere.