It’s Monday again and it’s time for our beginning-of-the-week round-up of digital marketing motivation for you. As part of this week’s feature, we bring you a compilation of some of the most inspiring videos on marketing and branding from some of the icons in the field for that early week inertia.
Building a Digital Marketing Strategy
The one thing nobody told you about digital strategy is that you should remove the word ‘digital’.
Here’s a how-to video by Marcus Mustafa, Global Head of User Experience at Digitas, who breaks down building a potential digital marketing strategy (or as Mustafa puts it, any strategy) into the five major steps – Audience, Content, Channels, Analysis, and Implementation.
The Importance of Selling an Idea, Not a Commodity.
Steve Jobs, entrepreneur, philosopher, and marketing genius, talks to us about the fundamentally ground-breaking idea of how creating and selling a product means something deeper than just a commodity being presented to the public.
“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” ~ Steve Jobs
To Jobs, creating a brand means something more – it needs to represent ideas, values–something on a core level that people either identify with or don’t.
Growing your Brand on Social Media
If you’re a brand wondering how to increase your following, the best you could do is to learn from the experts. Here are 5 hacks from Foundr Magazine‘s founder Nathan Chan who brings you the top five organic ways to grow your Instagram following.
And who better to learn from than Foundr, for whom Instagram was a key turning point in making the company what it is today?
The Power of ‘Why’ in Branding
“People don’t buy what you do; they buy why you do it.”
A short version of one of the most famous talks by Simon Sinek, motivational speaker and author of Start With Why: How Great Leaders Inspire Everyone to Take Action, that will inspire you to reflect upon the ‘why’ of a brand’s existence and how to use a brand’s purpose to tell your brand story and inspire a community.
Building a Personal Brand – Influencers
When it comes to marketing and brand building, one of the go-to experts is definitely #1 New York Times best-selling author Gary Vaynerchuk.
Whether you’re an influencer or a digital marketing agency working with a brand, here are some tips on how to build a personal brand, to think bigger, and to develop self-awareness.
That’s all for this week’s inspiration. It’s time to go forth and conquer!
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