The objective of taking Goa’s world-renowned fashion designer Wendell Rodricks’ Designer Space to the digital world, was two-fold:
- To reach new audiences across the country and the globe through the highly-effective medium of the Internet
- To create an online presence that would appeal to the younger generations.
To build the strong online presence we were going for, we began with the design and creation of a custom-made website in collaboration with Kodework. From blog posts, press articles and information about the designer’s latest work and collections to a fully-equipped E-shop, the website was curated to be a blend of a museum and a boutique for visitors directed here.
In order to generate brand awareness and to reach out to luxury and slow fashion enthusiasts out there, we used a double-edged strategy of social media marketing and ad campaigns. It’s only been four months since the launch of the website (launched in October 2019), and the figures speak for themselves.
FB Reach and Engagement:
But reach is only the first step. To captivate the attention of the potential audience, we had to revamp the existing social media platforms through the creation of beautiful content in order to give it an aesthetic appeal that is representative of the designer’s work itself. Using a combination of grids and minimalistic colour palettes, here is the resulting look of Wendell Rodricks on Instagram:
FB Ads
Reach: 9,08,025
Impressions: 1,702,983
Engagement: 20,479
Google Ads
Impressions: 6,68,546
Ad Clicks: 17,147
