In the first two months, Creometric faced a few challenges with Google Ads, however, after split testing and ad optimization, we saw a steady and rapid increase in traffic. Creometric also revamped the Tito’s Goa group’s website in August 2018 to give users a better user experience. To further Tito’s brand in terms of sales, Creometric set up a call center support using Interactive Voice Response(IVR), which was divided into three departments –

1. general information,
2. ticket sales and
3. group bookings.

Besides this, travel agents were activated across the country. This was all achieved in a record six-month phase.