The digital space has a massive reach, allowing one to connect with an expansive consumer base, often at a fraction of the cost compared to traditional media. Pai Kane and their products were one such campaign. The challenge was to integrate the brand’s on-ground product marketing focus and further extend it the online space, with a strong focus on increasing sales as well as presence and awareness online. We not only captured the work culture at Pai Kane that led to a high rise of employment, engagements, and leads, but we also took their products that were based in Goa, across 75 countries. We also played a significant role in the online push towards the buy-out of the British company – Sheaf Power Ltd.