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peso

Creo Talk – Marketing Channel Segmentation Using the PESO Model

PESO stands for – Paid, Earned, Shared, and Owned. It is a...
user-logo on 9 October 2020

How Nike Got Its Marketing Right This Pandemic, And What We Can Learn

Nike’s “Just Do It” war cry is instantly recognizable. From it’s iconic...
user-logo on 4 September 2020
digital marketing ideas for christmas

How Not to Lose Out on Christmas for Your Online Marketing Strategy

Christmas is just around the corner and it’s still not too late...
user-logo on 16 December 2019
remove webpage from google search

Removing a Webpage From Google Search Results – the Why and the How

Google search indexes websites, and lists all of its pages and subpages...
user-logo on 21 November 2019
seo hacks 2020

These 7 SEO Hacks Are Often Overlooked – Though They Shouldn’t Be

Everybody talks about SEO. If you’re online, then you need SEO. There...
user-logo on 20 November 2019
How to avoid a burnout

How to Relax at Work

Stress may be a silent killer, but it’s definitely generating a lot...
user-logo on 6 November 2019
creative strategy in advertising

Marrying Poetry & Advertising To Grab Viewer’s Attention

One seldom mentions poetry and advertising in the same breath. While poetry...
user-logo on 14 October 2019
data science and marketing analytics

Time For The Creative Industry to Befriend Data? Part II

In our last blog post about whether it is time for the...
user-logo on 10 October 2019
big data and advertising

Time For The Creative Industry to Befriend Data? Part I

In a data-driven world,  the creative use of data can imply building...
user-logo on 10 October 2019
web design content

Content vs. Design: Does One Come First?

In the world of digital marketing, perhaps one of the biggest chicken-and-egg...
user-logo on 8 October 2019
Moment Marketing

Moment Marketing: The Right Ad At The Right Time

‘Moment marketing’ seems to be the new buzzword among the marketing sector...
user-logo on 5 September 2019
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