Email Marketing is not dead. We’ve already said it before and we will say it again. If you want to maintain contact and communication with your customers, emails are a great way of doing so. In fact, high quality and informative newsletters can go beyond contact and can prove to be a great way of building an online presence, generating leads and building an engaged emailer list and community.
As a content and digital marketing agency in Goa, here’s what we can tell you from experience: When creating newsletters for your audience, personal, targeted, catchy, and consistent should be your mantra. If you want to create newsletters that get read, that get clicks, and that keep your list of subscribers engaged and away from that ‘unsubscribe’ button, then here are a few useful tips that you should keep in mind.
You heard us right. It might sound obvious but it’s not something most content writers keep in mind. When you curate content for your newsletters, keep your readers in mind. Figure out their interests, the topics that are relevant to them, and what they want to know and keep coming back for.
How do you do that? Test, test, test. And use analytics to your advantage. Another way of doing it is by asking your audience, via a survey for example, what they would like to know and hear about.
Now that you have your topic in mind, it’s time to talk about design. The first thing noticed and the first impression created, a bad design could mean that your reader will be hitting the back button before they even get to your content.
Using good design can help you to attract and implicate your audience psychologically. Great design can also direct the reader’s gaze, attention, and subtly affect their emotions and behavior. There is a tonne of material out there that can help you use design to your advantage.
No matter what you do remember, you have just about a minute to make your point. You got them with your design, you now don’t want to bore your readers with unnecessary information. Keep your newsletter content informative and engaging, but make sure it’s to the point.
Part of your role as a content writer online (unlike your offline literary counterparts) is to help your reader understand and process the information you are giving them. Using subheaders to break the body of your content into digestible bits is one great way of doing that.
Yet another way of helping your readers is to use a lot of relevant and complementary images. Images will not only help make your newsletter more attractive, but it will also keep your reader engaged and help them make sense of what you’re talking about.
Being the skeleton of your mailer, paying attention to the header and footer is crucial in determining the success of your newsletter. Let us break this down for you. Your header is that first line that will create the impact needed to either keep your readers reading or send them away.
As for your footer, it’s your chance to round-off what you have to say and, also, to invite your readers to perform the desired action that is (or, at least, should be) the objective of your newsletter.
Now that you’ve got a great newsletter, what could be your worst nightmare? Let’s spell it out for you: none of your subscribers open your email.
If you haven’t figured out why the answer is pretty simple, you have got to work on your subject line. It doesn’t always have to be clickbaity, but a compelling subject line is essential to getting your readers to where you want them to be.
Last but not least, one of the worst things you could do, is to not post consistently. Your subscribers have chosen to and look forward to hearing from you, and a huge part of maintaining that relationship is to keep writing – to them, and for them.
So are you ready to set the pace for those great newsletters you’ll now be writing? If you found this article useful, we would love to hear from you in the comments below. If you’re looking for a content or digital marketing agency in Goa to help you with your email marketing, we’re just a click away!