What is Live Streaming 

Live streaming is basically watching a live video of any program, event, sport or concert at the exact same time it is being performed or taking place. This beats watching recorded videos of the same later. Live streaming can include breaking news broadcasts, videos of friends and family streaming live, sports events, conferences, concerts, music festivals, award functions or even parties. 

Some tools used for Live Streaming

• Open broadcaster software 
• YouTube live 
• Facebook live
• YouNow 
• XSplit
• Camelon 
• Lightstream 
• Vmix
• Contus Vplay
• Streamlabs OBS 
• BEBO
• Shadow play 
• AirParrot 
• Mishira 

Benefits of Live streaming

1. It Increases Brand Awareness 

Live streaming helps in the growth of brand audience and reputation simply by streaming meaningful, engaging and exciting content. Afterwhich, once they have captured the audience’s attention they can share other stories and educational content to their viewers. 

2. Helps brands engage with their audience

Live streaming allows for more meaningful and memorable interactions with viewers or brand customers. Live streaming encourages the building of brand communities by sharing the live-streamed video. 

3. It can reduce marketing and advertising cost 

Radio and television ads that a consumer rarely hears or watches can be expensive. But having live streaming with thousands of consumers engaged in your live video is much more worth it and a smart move to make, rather than investing in high airtime costs. There is no restriction on time or format for a live streaming video. All you need is a high-quality good camera and the required apps.  

4. Live streaming increases brand followings 

Live streaming makes it very important for brands who want to increase their social media followings. An effective live video can encourage your audience to like the page and share content thus increasing traffic and revenue for the business.

5. Content gets consumed on your time

A recorded video goes up online on social media according to a scheduled time whereas a live streaming video can be viewed or watched according to your timetable and not your customers.  And there’s absolutely no other medium or channel that offers you such a quick response from your audience.