Is content important for your business?

Content creation is paramount when it comes to inbound marketing. Creating content not only provides your audience with free and useful information but also helps to attract potential customers to your website. The quality of the content is equally important to engage existing customers. 

Here are a few benefits of content marketing:

• Content marketing is cost-effective and generates more leads compared to traditional marketing.
• A business that uses content marketing gets more leads than those who don’t.
• A huge percentage of online purchases occur due to content marketing. The client reads the blog and buys the product.
• Businesses who are consistent in posting a higher number of blogs per month get more traffic than those who are not consistent and post fewer blogs

How to find the correct content for your audience

The internet is the best platform to provide you with a variety of content. Here are a few tools that can help you find content.

You can use Google to research content. Why Google? Because it has a lot of content that users share. Just like Google, we have Buzzsumo where you can search for a keyword, and it will show you the most shared content relevant to that keyword.

Daily By Buffer, an iOS app, is another source from which you can select your content. It’s like Tinder for content. This app provides you with many suggestions on which you can swipe left or right to reject or accept. 

SmartBrief provides you with unique newsletters that are broken down into more than 40 topics. Whatever niche your business caters to, you will find something that is meant for you in these newsletters that are curated with information.

LinkedIn Plus is another awesome platform to find solid content. The stories it includes are customized depending on whom you follow on LinkedIn. It provides you with enormous content for your audience.

News.me is a daily newsletter. It is another tool you can use to find content. It collects stories that have been shared by most of the people you follow on Facebook or Twitter. This gives you an opportunity to know more about your audience and write about what interests them.

The internet is full of such tools. All you need to do is research. Content is crucial for your business. Work on creating quality content and reap the benefits.