Black hat SEO, as the name suggests, is considered like the sneaky criminals of the search engine optimization world. What we actually mean is black hat SEO are those techniques and strategies implemented by owners and marketers that are not part of the whole search engine optimization game. They break the regular rules and use unethical ways to rank higher. Black hat SEO has its main focus on search engines and none on the human audience.
Typically used by those who want all gain and no pain, these are done to gain a quick return to their site and increase ranking. SEO is a long- term investment and somehow these people are those who do not want to wait.
Common techniques used in black hat SEO include the following:
Keyword Stuffing – When you add all the possible keywords into your blog, without any relevance is known as keywords stuffing
Link Farming – A website or a collection of the websites created especially for the purpose of link building. Every website links out to the site or sites they want to rank higher on search engines.
Hidden Texts and Links – These are simply forms of text that are not visible or completely hidden to webpage users. These hidden texts are deceptive ways to rank your site high.
Blog Content Spamming – These are all the spam entries and comments you see on your website’s blog page.
Though these methods might seem quite alluring, especially to rank higher, getting caught will result in your website being banned from a search engine and even de-indexed as a penalization for using unethical techniques.