Page URLs

The URL has been used and abused by those trying to do SEO for a long time; however, making your URLs contribute to your SEO efforts requires adherence to a few important rules. These rules will not only help you avoid any problems (i.e., creating spammy URLs), but also create optimized and user-friendly URLs that will contribute positively to SEO.  

• Short URLs are better – the shorter the URL the more useful and helpful it will be. Keeping URLs concise will also help you avoid creating a spammy URL. 
• Avoid using dynamic URLs – but if you must, try and keep them to one or two parameters. Use hyphens to separate words 
• Keep a small directory list – Avoid creating a new directory in your URL wherever possible. This does not mean that every page should be in your root directory. 
• URLs should be descriptive – Try to keep URLs as descriptive as possible while maintaining crispness. 

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