Link building forms the basis of a better connected internet, and hence is essential for search engine optimization. In this section, we will take a look at how we can build an effective network of links through our content in order to optimise search results. This includes building a proper link structure using internal links, and then going a step further by incorporating backlinks. We will also cover tips on how you can reach out to other content creators in order to procure backlins to your content, and how to increase your website authority by using backlinks effectively. 

In addition to the above, the section also covers various other nuanes of link building such as anchor texts, disavowing backlinks, link analysis, link equity, crawling links and how to analyse them, and finally, we will take a look at nofollow links versus dofollow links and how you can use it to your advantage while building a solid SEO strategy.