International SEO is optimising your website’s organic searches for different countries in different languages. This does not limit the technical SEO changes that denote language and content localisation, country targeting preferences, and link-building. In most cases, International SEO refers to offering a better and customised experience to other country users.
For example, the largest search engine in Russia is Yandex, in China it’s Baidu, Naver in South Korea and Szenam in Czech Republic. Well, you need to understand and study how to optimise your content for these search engines, as well as examine how the locals use these search engines and target the locations.
If most of your website visitors come from different countries and speak different languages, then it’s important to understand that it’s time for you to adapt your website for international visitors and provide a better experience.
International SEO is basically like GEOTARGETING. Just the way you optimise your website to generate traffic from your state or country, you do the same for traffic from different countries using different languages.
If you truly want to create a website that targets a specific country and their language, then you need to incorporate a global-friendly URL pertaining to that particular country.
Going further, you need to focus on targeting languages of that particular country and incorporate them into your content, which will help your website rank higher in that particular country.
It is certainly beneficial to have a separate website for a particular targeted country but for a startup, it might not be a feasible option. But you can have a website that is bilingual i.e it offers the same content in two totally different languages.
International SEO provides a foundation for international growth and encourages market competitiveness.