Your presence as a researcher doesn’t influence the results and the data you collect can be used in the long run You can analyse communication and social interaction without the direct involvement of participants. The results won’t be affected by your presence as a researcher.
Transparent and replicable
If done the right way, your content analysis will follow a detailed procedure that can easily be replicated by other researchers, yielding results with high reliability.
Highly flexible and at no cost
Good content analysis can be conducted at any time, and anywhere, at a very low cost – all you need is access to fast internet and the appropriate sources.
With the right content analysis report, SEO analysis will become much easier.