Everyone has purchased something in their life. But, does anyone remember the sales process?

In the previous Creometric Academy article, we’ve described a simplified sales funnel process.  This article will explain the decision-making funnel – the process a person partakes in order to make a sales decision.

Users that see your ads and enter your sales funnel are at some point going to fall into the purchase funnel. The decision-making funnel, like a sales funnel, is also a process with multiple steps.

1. Awareness

This is the first stage in the decision-making funnel. Without awareness, a decision to purchase the product can never be made. Just understanding is not enough. There is a big gap between being aware of the product and actually purchasing it.

2. Interest

Of all the users that are aware of your product, some are interested. However, not everyone who is interested is going to purchase it. Only a small group of people who are interested in what you’re offering will actually desire to purchase it. 

3. Desire

The third stage is desire, as not everyone who desires your product will take action to purchase it. 

4. Action

The fourth and final stage includes the action steps. This is where a user is ready to take the necessary steps to purchase your product. 

Like a sales funnel, users are lost along each step of the way. When you’re building your campaign strategy, it is critical that you understand what stage of the decision-making funnel your targeted users are. Also important is how this fits into the journey of the user.

Read our follow-up Academy post to know how to establish KPIs or key performance indicators. KPIs along your sales funnel are key to measure how well your campaigns are doing, and what needs to be done to improve them.