Sometimes the nitty gritties of advertising campaigns can get a little too confusing, especially when you throw in bids and budgeting. What’s bidding anyway and why do I need to know about it? In this section, we cover everything you need to know about how the Google ad bidding process works, and how you can budget accordingly. Every click has a value, and we’ll be teaching you how to make the most of it through concepts such as Multidimensional Bidding, Campaign Budgeting, and the Conversion Optimiser tool.